The Importance of a Marketing Content Planner Content planners create a vision for content creation, publication, and distribution. They are also responsible to track and assess the effectiveness of a plan. This type of content informs the public on the services and products provided by the company. It also assists the audience in solving problems and meet their requirements. A marketing content planner is a spreadsheet or it could be a third-party program. The difference lies in how you utilize it. 1. Set Your Goals Benjamin Franklin's famous quote If you don't plan, you plan for failure is true. The structure, efficiency of workflow and clear communication are essential to transform a strategic vision into a successful content marketing engine. One of the most crucial steps to take in this process is identifying your goals. You can start with high-level goals for your business, or you can make use of the SMART Framework to make them more specific. It's also a good time to review your current goals for content to ensure they're in alignment with your current strategy. Being aware of your goals will also aid in monitoring how each piece of content performs. This will allow you to determine what works and what needs to be improved. This will allow you to make the necessary adjustments and improve your overall performance. This will ensure that you meet your overall objectives, and provide high-quality content to your users. 2. Identify Your Audience It is crucial to know who your audience is to create content that is relevant, informative and efficient. The best way to do this is to conduct research and identifying the traits of your ideal customer personas. This can be accomplished by surveys, data analysis and other methods for gathering details about your customers. Based on the results of this study, you can then identify the types of content that are most effective for your business. This can include everything from blog posts, podcasts, social media posts, and webinars. Once you've identified which formats will be most effective, it's time to start drafting your content plan. A tool for planning content will assist you in keeping on top of marketing goals and make sure that the appropriate people are working on the most relevant projects. It can also improve productivity by helping teams focus on the most important things and keep them from distractions. It's easy to get started with a free Content Analysis Report from CopyPress today. 3. Identify Your Ideal Platforms It is crucial to tailor your digital content to the platform you prefer. Instagram users are looking for visually appealing visuals, while TikTok users enjoy stylish short-form videos. You can find out the platforms that your audience prefers through conducting market research. A content planner for marketing can help you to plan the steps needed to transform your ideas and concepts into a final product. It will outline a plan to help you achieve your objectives and ensure that everyone in your team is on the same page. A content planning tool like Monday and Kapost can assist with this by allowing you to create assignments, assign tasks, collaborate and keep track of progress on one dashboard. There are also more sophisticated tools like Wrike that allow for drop-down menu functionality and provide a general timeline of the project as well as tables of actionsable items and a message board. Both come with a free version, as well as more extensive subscriptions for teams that require more advanced capabilities. 4. Find Your Content Types If you're a single influencer or part of an enterprise marketing team, a content planner can help you keep track of your ideas and ensures that everyone is on the same page. It's also a great way to manage content for longer time-based projects, such as annual or quarterly campaigns. A good content planner will aid you in determining what kinds of content to create and how to implement them. This includes determining the format of your content, such as podcasts, blogposts, infographics, case study, or social media releases. This should include a timeline of when these pieces are expected to be produced and published. You should also be monitoring the results of your goals for content marketing such as engagement and traffic. This will allow you to analyze your results and make necessary changes. Ahrefs is a great tool to help you identify what works and what doesn't. It can also give you insight into the performance of your competitors. 5. Identify Your Content objectives If you set clear content objectives this will help your team keep on track to meet their goals. Clear goals will help you meet your content marketing goals whether it's to increase SEO traffic by updating blog posts or to increase retention of customers by organizing webinars. A good content planner can help you define your objectives by creating an organized workflow and allowing for collaboration. It could also include tools like image-generation software, prompts to convert text into images and social management applications to make the process easier. A marketing content planner can help you to identify your key performance indicators (KPIs) and other important factors. This will let you monitor the effectiveness of your content and react accordingly to improve your campaign. Some examples of metrics that can be measured include bounce rate web traffic, website traffic, social media shares, and newsletter sign-ups. All of these metrics should be tracked throughout the lifecycle of your content, including production, publication and distribution. 6. Identify Your Resources A great content strategy is useless without the resources to execute it. When planning, ensure that you have enough funds to complete the tasks you've laid out. This could include team or salary payments, production costs as well as web space and marketing tactics. Once you have a budget, you can begin assigning responsibilities for each task. For instance, you could be able to assign keyword research and copywriting, editing and design to different members of your team. You can also make use of a tool such as Sprout to simplify the process of scheduling content across various channels and platforms. Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn corporate pages as well as Google Business Profiles, all on one platform. Sprout's tools for scheduling include an image library that streamlines managing assets and reduces time during the process of creating. 7. Find your Key Performance Indicators It's important to make your marketing efforts worthwhile if you're going spend many hours creating content. The right way to identify and track the key performance indicators can help you measure the effectiveness of your content and increase your performance over time. For example, a common KPI for content marketers is the number of repeat customers. This metric is used to determine how well your content can convert customers into customers and to pinpoint areas for improvement in future campaigns. Additionally, it's important to identify the types of content you'd like to create based on your goals and your target audience. This could be blog posts, videos, infographics or social media posts. Once you've identified the various content formats, it's important to create a plan that includes the frequency and distribution methods for each. This will ensure that the correct people are viewing your content at the right time. 8. Identify the tracking methods you use A marketing content planner is an essential tool for any business seeking to enhance their marketing strategies. It can help you keep track of your goals, audience and resources while allowing to see how efficient your strategy has been over time. A calendar for social media will help you plan your content and ensure that it is regularly released. You can also prepare for holidays and events that could impact your followers. A keyword content strategy is a great tool to improve your SEO strategies. It can help you determine the most effective keywords for your content and increase your search engine rankings and visibility. It also helps to measure the effectiveness of your keyword content strategy over time. 9. Determine Your Measurements No matter if you decide to organize your content by theme or keyword, your marketing plan should assist you in identifying the most important metrics for each piece. This will allow you to determine the success of your content to continue to improve it. A cloud-based marketing content planner, such as Optimizely CMP can help you manage collaboration between team members and produce reports that are useful for making future content planning decisions.
marketing content planner
